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Who we are

Your Trust is the new name for Link4Life. You probably know who we are but you might not know why we’re here.
First and foremost, we’re a charity. What does that mean exactly?
Well, it means that everything we earn is reinvested. It also means that we’re driven by nothing other than helping our local community live healthier and more enriched lives.
That’s why we’re called your; all of our facilities and services are, quite simply, made for you.

We are passionate about supporting our local communities to live their best life by being active, creative and healthy.


What we do

Our mission is to make it as easy and appealing as possible for more residents to get active, be creative and feel healthier.  Our roots are firmly in the community of the borough, but our impact is much wider.  We champion and celebrate the people of this place, who have fought for free speech, protested against slavery and invented the co-operative movement.   Its rich history of ideas and innovative social reform inspires us every day to challenge ourselves to innovate and ‘do things differently’ to make a real difference.

Our vision is for a Rochdale in which children and young people can be fit, fed and warm; everyone can have access to a healthy lifestyle; older people are no longer lonely; women and girls feel empowered; and communities can come together to create positive change.  Our vision is for a Rochdale which everyone is justly proud of.

Building on more than a decade of experience, Your Trust:

  1. Creates opportunities for people to get active and healthy.  We provide state-of-the art leisure and fitness facilities including swimming, fitness and sports halls as well as manage outdoor sites such including a lake and country park offering adventure and water activities.  We believe everyone should be able to enjoy the benefits of being active and feeling healthy so we deliver tailored programmes to help those that need us the most, for example people experiencing ill health, isolation or limited financial means.

  2. Inspires people to be creative, inquisitive and express themselves.  We manage and programme culture and heritage venues including Touchstones museum, art gallery and resource centre and live entertainment venues including Middleton Arena and Heywood Civic.  We work in schools, community locations and with partners to deliver education, projects, festivals and events which inspire, engage and support our diverse communities and make Rochdale an exciting, creative place to live, work and visit.

Our core values

We love working in Rochdale and with its communities. It’s rich history of ideas and innovative social reform inspires us every day to challenge ourselves to innovate and ‘do things differently’ and that has inspired how
we work.

Curiosity: to learn, to challenge the norm, to improve, to push boundaries, to innovate, to create.

Passion: for people, for our borough, for service, for our driving purpose.

Trust: in each other, in our teams and in our ability to deliver to the highest standard.